5 Easy Ways to Prevent Website’s Organic Traffic Drop

Whether you have a B2B, B2C, or D2c business, you’ll eventually need to revamp your website to ensure that organic traffic does not drop. However, with so many people telling you how to ensure organic traffic, it can sometimes be a little tough to implement a strategy for a long time. We understand this, and for that reason, we are providing you with 5 easy methods to ensure that your organic traffic doesn’t drop to a point where it is hurting your business. So, stay with us to the end, and let us help your business. 

Easy Ways to Prevent Organic Traffic Drop on Your Website

The methods or ways we are about to list are time-tested and backed with data; this is the only reason we prefer these methods over others. 

1. Regularly Update and Refresh Content

Content freshness is a critical factor for both users and search engines to prevent organic traffic drop. Outdated or irrelevant content can lead to declining search rankings and user engagement. A case study by HubSpot revealed that updating old blog posts with new information increased their organic search traffic by 106%.

Moreover, Backlinko’s analysis of over 912 million blog posts found that long-form, in-depth content receives an average of 77% more backlinks than shorter posts. This highlights the importance of creating and maintaining high-quality, evergreen content that resonates with your audience.

Start by auditing your existing content. Use tools like Google Analytics and SEMrush to identify underperforming pages and refresh them with updated statistics, visuals, or trending keywords. 

2. Conduct Regular Technical SEO Audits

Google’s Page Speed Insights tool reveals that a 1-second delay in page load time can reduce conversions by 7%. Additionally, a study by Ahrefs found that 66% of websites experience crawlability issues, and 80% are missing meta descriptions or have duplicate content. Addressing these issues through regular audits is essential. To reduce organic traffic drop, your website has to be fast and responsive.

Use platforms like Ahrefs, Screaming Frog, or Moz to conduct detailed technical SEO audits. Fix broken links, ensure all pages are mobile-optimized, and compress images to improve load times. These measures will make your site more user-friendly and attractive to search engines.

3. Stay Informed About Algorithm Updates

Search engines, especially Google, regularly update their algorithms to provide better user experiences. These updates can significantly impact your website’s rankings. For example, Google’s “Helpful Content Update” in 2022 prioritized original and engaging content over keyword-stuffed or clickbait articles.

In fact, 50% of marketers surveyed by Search Engine Journal reported experiencing organic traffic drops after major algorithm updates. Staying informed about such changes allows you to adapt your strategy and minimize potential disruptions. You can also opt for SEO services from a third-party marketing agency. 

4. Manage Backlinks Effectively

Backlinks are one of the most important factors affecting the organic traffic drop on your website. A study by SEMrush found that websites with a high number of quality backlinks see 6x more traffic than those with fewer links. Conversely, spammy or low-quality backlinks can harm your rankings and lead to an organic traffic drop.

To maintain a healthy backlink profile, regularly audit your links using tools like Ahrefs or SEMrush. Disavow any toxic or irrelevant backlinks that might negatively impact your site’s reputation. Additionally, invest in building new, high-quality links through guest blogging, partnerships, and content collaborations.

5. Implement Proper Redirects During Website Changes

According to a BrightEdge study, 90% of website organic traffic drops during migrations are due to errors in redirect implementation. To avoid this, use 301 redirects to guide visitors and search engines from old URLs to new ones. This helps preserve link equity and prevents the loss of organic traffic.

Before making any major changes, create a comprehensive migration plan. Test your redirects using tools like Screaming Frog and ensure all important pages are accessible. Keeping search engines informed via updated sitemaps and regularly monitoring your analytics can prevent unnecessary drops in traffic. Or hire a web developer to take care of it all. 

Take Your Website to the Forefront of Google

Organic Traffic drop is a big problem that plagues many businesses. However, you don’t have to worry about it. Follow these trail and tested methods and take your website traffic to the next level. Better yet, contact Premier Salon Marketing, and we will take care of everything. From SEO to content marketing to backlinking and everything in between. We always stay updated with the latest updates, and with years of experience, our team is well-versed in every method to ensure that your website does not experience an organic traffic drop.