To stay at the top of your game in the salon industry, you need to keep evolving and adopting the latest and trending salon marketing ideas and strategies. To reach customers in 2024, you need a specific marketing strategy that hits the mark, though there are several. In this blog, we will look at some of the best salon marketing ideas to drive traffic and engagement in your salon. We will provide you with all the relevant facts, figures and real-life examples to help you better understand the salon marketing landscape in 2024.
Leverage the Power of Social Media
Social media continues to be the dominating force in marketing and one of the best salon marketing ideas in 2024. Platforms like Facebook, Instagram, TikTok, and LinkedIn offer salons many unique ways to market their services and products and interact with clients virtually. Short videos are the most popular form and shared media nowadays. These short videos can be used to showcase your services and your previous work to gain traction. According to a study by Hootsuite, short videos or reels receive around 22% more engagement as compared to regular videos. Moreover, you can also participate in TikTok challenges. For instance, the #HairTransformation challenge has garnered millions of views on TikTok, which has helped many salons make a name for themselves. Social Media Management can help you get more new clients.
Implement An Online Booking Facility
Convenience is key for clients today, and providing the facility to book appointments online will bring more customers to your salon. This is the reason why an online booking facility is one of the best salon marketing ideas in 2024. This will also help you gain more positive client testimonials because having the facility to book an appointment online can improve client satisfaction. According to GetApps, 70% of consumers prefer online booking appointments. One example of this is Drybar, a popular blowout salon that uses an intuitive online booking system that allows clients to reschedule their appointments easily. This has resulted in higher client retention and satisfaction.
Offering Personalized Services
This is one of the best salon marketing ideas for retaining your clients. Personalized services ensure clients feel at home and welcomed at salon. Create personalized marketing emails and then send them to potential clients based on searches and preferences. According to Epsilon, personalized marketing emails drive six times more transaction rates. This makes is one of the best marketing ideas for salons to enhance their salon’s performance.
Embrace Eco-Friendly Practices
One of the most important salon marketing ideas in 2024 is to ensure that your practices are eco-friendly. According to Nielson, 73% of global consumers say that they will change their consumption habits if it were to impact the environment in any sorts. So, promoting your eco-friendly practices can help you gain new clients who are willing to change their lifestyle just to stay eco-friendly. You can also get a Green Salon Certification from your local authorities to show your commitment towards sustainable practices.
Host Events And Workshops
When talking about the best salon marketing ideas, people often downplay the importance of community service. To become well-known in your community, you have to host events and workshops. These workshops can be a place for you to teach skills to other people. This is one of the marketing ideas for salons that will help you get new clients, and it will be a firm reminder to your existing clients about your position in the industry. For example, Bumble and Bumble hosts various workshops for both clients and stylists, reinforcing their brand as a leader in the industry, which, again, drives more clients to their salon.
Utilize Influencer Marketing
As mentioned above, social media marketing is one of the best salon marketing ideas in 2024. Leveraging the stars of those platforms for your own benefit can help you expand your business. People want to be like the people they admire. As a result, if you can get a social media influencer in your salon, his or her followers will also come to your salon. Partner with local influencers because their followers are more likely to be within your target audience. Don’t overlook micro-influencers. They might have fewer followers, but the reach of their reels and posts can be high, and they have a more authentic connection with their audience.
Create High-Quality Videos
Promoting your services through high-quality videos is perhaps one of the most important salon marketing ideas in 2024. According to Wyzowl, 87% of businesses use high-quality video content to showcase their work and services, and 88% of businesses out of them are happy with the ROI. You can also share client testimonials in the form of a reel or video. One prime example of this idea is L’Oreal, which regularly uploads videos on how to use its products and client testimonials. This engages their clients and demonstrates their expertise.
Enhance Your Online Presence With SEO
SEO, or Search Engine Optimisation, is one of the best marketing ideas for salons to ensure that your website gets traffic. Optimize your website with local SEO terms like “Salon Near Me” or “top hair stylist in (Your City Name).” This will help you gain a local audience from your area. According to Google, 46% of all Google searches have local intent, and 78% of all mobile searches result in an offline purchase. You can also write engaging blogs on your website and include relevant and local keywords to gain even more traction. It is one of the best and the most useful salon marketing ideas.
Take Your Salon To The Next Level With Our Marketing Service!
Don’t let your efforts go in vain. Implement the best salon marketing ideas and see the difference they can make for your salon business. If you want to know the marketing strategies you can use to implement these ideas, visit our website. Moreover, we understand that the salon business is very hectic and this is why, here at Premier Salon Marketing, we take care of your online presence with our comprehensive salon marketing ideas. Our marketing strategies are second to none and are made after years of experience in the industry and the most relevant and latest insights from the industry. Contact us today or visit our website to get a quote. Our services are very flexible, and we ensure 100% results.
