The first Impression is the last impression. Everyone has heard this saying, and it is quite true. Today, we live in a world where everything is digital, and in a world like that, your website is the first thing that a person sees relating to your brand. In such cases, it becomes absolutely necessary that colorists choose the best SEO guide and practices for their salons so that their websites become appealing and stand out. A prime example of this is a London-based salon called Taylor Taylor London. Initially, they did not have an SEO-friendly website, which cost them a lot of clients. This is when they started giving more emphasis on their SEO. It worked wonders for them as their website traffic increased by almost 200%, giving them more clients than ever before.
In this blog, we will provide you a robust SEO guide filled with all the basic and necessary SEO practices to help you take your website to the next level.
Ultimate SEO Guide For Hair Colorists
Here are a few SEO practices that you can use to get your salon business back on track.
1. Keyword Research
The first and foremost thing is to search for relevant and most-searched keywords. Keywords are phrases or words people search for when they are looking for a specific service or product. For hair colorists, relevant keywords could include “best hair colorist near me,” “ombre hair expert,” or “hair color correction.” Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you discover the most searched- terms in your area.
Pro Tip: Focus on long-tail keywords. These are longer, more specific phrases that clients search for, like “best hair colorists for kids” or “best hair colorist near Florida.”
2. On-Page SEO
Now the next thing to do in our SEO guide for hair colorists is to optimize the website. Once you’ve identified the keywords relevant to your business, it’s time to optimize your website. On-page SEO means optimizing the content on your web pages using the most relevant and most searched keywords. For instance, if the keyword is best hair colorist in Florida, you can include it in a sentence saying, “we are the best hair colorists in Florida.” Moreover, you have to ensure that you use these keywords in your meta title, meta description, Heading 1, and at the beginning of your first paragraph. This will ensure that whenever someone searches a particular keyword, your website will come on top.
Fact: According to Backlinko, pages that rank in the top 10 Google results tend to be 1,447 words long on average. So, create detailed content that answers your clients’ questions.
3. Local SEO
The next thing in our SEO guide for hair colorists is the use of local SEO. When someone searches for “hair colorist near me,” you want to be the first name that pops up. The first thing you have to optimize to improve your local SEO is your Google My Business profile. Use the relevant keywords in the description of your profile. Encourage local customers to leave a good review, and if possible, ask them to include the keyword in their review as well. The next most important thing in our SEO guide for hair colorists is listing your salon on local directories like Yelp.
4. Technical SEO
Technical SEO means optimizing the backend part of your website to ensure that the website is perfect and doesn’t have any technical problems. A well-optimized site not only ranks higher but also provides a better user experience, leading to more bookings. With over 60% of searches happening on mobile devices, ensuring your website is mobile-friendly is non-negotiable. Google’s mobile-first indexing means that it primarily uses the mobile version of a site for ranking, which makes having a mobile-friendly website a top priority in our SEO guide. Also, ensure that your website is not slow or glitchy. Most people leave a page because of it being slow to react. The next thing is to ensure that your website is SSL-certified. If the URL of your website is “https,” then you have an SSL-certified website. The benefit of SSL(Secure Sockets Layer) is that it denotes that your website is secure, which allows Google to rank it higher than non-secured websites.
Fact: According to Google, 53% of mobile users abandon a site that takes longer than 3 seconds to load. Don’t let slow speed cost you clients.
5. Content Marketing
To complete this SEO guide for hair colorists, the last thing to discuss is content marketing. It is a powerful tool for hair colorists. By creating valuable, relevant content, you can establish yourself as an authority in your field and attract more clients. One way to do it is by publishing blogs on your website. For instance, a keyword can be “best hair colors for blondes.” Here you can write a blog on what are the “best hair colors for blondes.” A well-curated blog will ensure that your website ranks on top.
Also, this SEO guide is incomplete without telling you about the importance of video content on your website. Video content ensures that your website is engaging and attracts more clients. Videos help you connect with your audience on a deeper level.
Fact: Companies that blog receive 97% more links to their websites, according to HubSpot. More links mean better SEO and more visibility.
Transform Your Salon’s Future With the Perfect SEO Guide
SEO is the single most important thing for the success of a website. If you want to secure the future of your hair coloring salon, ensure that you take this SEO guide seriously and use these methods to take your website to the top of the searches. However, it’s not that easy if you don’t have a dedicated team to take care of it, or you might not be proficient with tech. It’s okay; this is where we come in. Contact us, and we will help you with all your website and business marketing needs. From social media management to local SEO, we leverage digital platforms to make your website top the charts.
