Platforms For Social Media Marketing for Small Business

In today’s digital era, social media marketing for small businesses has become a necessity. It’s no longer optional. People can no longer neglect the effect of social media marketing on a business. According to Statista, social media marketing can increase exposure by almost 83%. This highlights just how important social media marketing is. 

However, there are so many social media platforms for business today that it becomes almost impossible to determine which social media platform should get your attention. If you also feel this way, this blog is specially crafted for you. Here, we will name the top social media platforms for businesses and the circumstances under which you should use them. 

Top Social Media Platform to Ensure Robust Social Media Marketing For Small Businesses

All the platforms mentioned here are some of the most prominent social media platforms people use to market their businesses. 

Instagram

Instagram is the most prominent social media platform for business. It is a visually driven platform popular among audiences of all age groups, making it ideal for salons and other small businesses. According to Sprinklr, around 75% of people using Instagram use it to research a product by brands. 

With a user base of over a billion people, Instagram is one of the best platforms for social media marketing for small businesses. Businesses in the beauty industry need to showcase their work with the help of videos and photos, and for that reason, Instagram is the best social media platform for any small business in the beauty industry. 

Facebook

Facebook remains a dominant force in social media marketing for small businesses. It offers various options for people running a business. You can run pages, groups, and an online marketplace on Facebook that showcases your business. 

Moreover, you can run ads, analyze the demographics, and do many other things. With 2.9 billion active monthly users, Facebook is the biggest social media platform. For this reason, many people run their ads only on Facebook. 

According to Statista, Social media advertising spending generated over $160 Billion in revenue in 2024 alone. This shows that Facebook is one of the best platforms to try out social media marketing for small businesses. 

LinkedIn

LinkedIn is ideal for salons or beauty businesses that want to make a professional profile. It gives a sense that your services are very professional and fit for all. 

According to Sprinklr, around 91.9% of American companies have used social media marketing in 2021, with LinkedIn being a prominent platform. Moreover, LinkedIn helps you to be a credible industry expert. 

You can post informative content on the platform that helps you create a persona that shows you are a professional with much industry expertise. 

YouTube

YouTube is another powerful platform for social media marketing for small businesses. It helps you upload interactive content in the form of long videos and shorts. Most beauty industry pioneers use YouTube short videos to make short, engaging content that usually gives some information. 

However, when it comes to long-format videos, beauty industry experts can use them to make video tutorials on a specific service they offer. As someone working in the beauty industry, it is important that you upload short videos on the platform because, according to research by Sprinklr, mobile users browse YouTube twice as much as desktop users. 

TikTok

TikTok is one of the biggest and most rapidly growing platforms for social media marketing for small businesses, and for good reasons. It allows users to upload short reels that are quick to watch, hence improving the viewership of the content. 

With a 100% user base growth between 2020 and 2022, TikTok is the fastest-growing platform in the world. To put things in perspective, in 2023, TikTok generated more revenue than Twitter X, Snapchat, and Reddit combined. 

You can make before and after videos of your clients to showcase your work, or you can post client testimonials on the platform to ensure that they reach a wider audience.

Take Your Business to the Top with a Social Media Marketing Agency for Small Business

Now that you know what these platforms offer and how you can leverage them to ensure that your business booms. However, if you don’t have the time and energy to do this, consider hiring a social media marketing agency for salons like Premier Salon Marketing. Contact us, and our team will schedule a discussion to ensure that we understand all of your needs. 

Then, our team will curate a plan for social media marketing for small businesses to ensure everything is covered. From Content Marketing to Google Ads to web development and everything in between, Premier Salon Marketing takes care of everything so you can focus on what matters to you the most: YOUR BUSINESS.